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Trademark 

● Providing legal advice on trademark use and application;

● Understanding the current status of enterprises' trademarks through research and interviews, and issuing trademark protection plans;

● Providing advice and opinions on legally using registered trademarks by brand owners;

● Providing agency services for trademark application registration and subsequent trademark applications.

Leasing

Store leasing is a necessary part of a retailer's ability to provide consumers with a three-dimensional and immediate product experience. After site selection, disputes occurred during signing of contracts with store owners and the lease term may bring huge economic losses and even reputation impact to the enterprise. LAW PURPOSE's professional counsels can help enterprises to prevent risks since the terms of lease contract of the owner is reviewed, and also try their best to help the enterprises that have suffered disputes or accidents to efficiently resolve such disputes and recover losses.

Content:

● Drafting and reviewing all kinds of housing lease contracts related to stores, offices, residences, factories, warehouses, etc.

● Drafting and reviewing all kinds of contracts related to housing leases, including decoration and design contracts, sublease contracts, contract agreements, joint venture contracts, and other contracts.

● Drafting various types of correspondences for the lessee, such as attorney letters.

● Providing lessees with professional legal training in house leasing.

● Providing legal consults for and solutions to various disputes in contract performance, especially designing a specific plan for the lessee that it needs early termination of the contract when the contract does not stipulate the lessee's unilateral right to terminate.

● Understanding the store renovation process by means of research, interviews, and meetings, and giving advice on rectification.

● Checking the risks in signed key lease contracts.

Responding to Market Regulation

Counsel teams provide reviewing services for target advertising and solutions to legal problem in specific market regulation.

Process: Contact the client to understand the detailed contents and requirements of advertisements to be released, evaluate, sort out and summarize the infringement risks based on the basic materials and communications, and submit a risk prevention proposal to the enterprise in writing.

Team member: Yuan Cheng, the Master of Laws, worked for Shanghai Administration for Industry and Commerce and Shanghai Food and Drug Administration, and is a member of the Competition and Anti-monopoly Committee of Shanghai Bar Association and a member of the counsel team for the Public Interest of Shanghai Consumer Protection Commission. The team has served many well-known retail enterprises in luxury goods, foreign wine, cosmetics, and clothing industries for their regular legal businesses, and provided legal services for government regulation on advertising compliance, label compliance and consumer complaint handling, which have been unanimously praised by many clients.

Compliance Management of Enterprises

The establishment of compliance systems of enterprises and the preparation of local implementation documents includes but is not limited to the establishment of systems of enterprise data compliance, anti-corruption, marketing gift, etc.

Litigation

Provide professional agency services of litigation and arbitration for cases frequently encountered by retail brands. According to the development and needs of litigation, a series of professional and high-level services will continuously be put forward and innovated, such as pre-litigation assessment and consultation, litigation plan design, investigation, and evidence collection on behalf of clients, mediation plan proposal, litigation agency, and application for execution on behalf of clients.

Content: disputes of franchise contract, trademark infringement, unfair competition, lease contract, equity, partnership, employment, other civil and commercial cases, etc.

For more information, please refer to the "Categories" in the navigation bar